Strategic Planning and New Revenue Streams
Turn business ideas into revenue-generating realities. Dekker Marketing specializes in conceptualizing and building successful and profitable online businesses. Read More
We start with the idea and provide a full range of services including:
- Concept Development
- Vision Statement
- Business Plan
- P&L Development
- Business Development Services
- Project Management
- Launch
- Internal Integration
- Marketing Planning
- Marketing Execution
Contact us for more information on developing new revenue streams for your business.
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Online Seminars & Webinars
Online seminars and “webinars” bring your information to your customers' desktop, eliminating the stresses and expense of travel by enabling them to see and hear your presentation in their office or home—at their own convenience. Read More
Producing flawless (and profitable) webinars or online seminars can be tricky. They’re high-risk propositions that--if executed properly--can deliver equally high rewards (up to an 83 percent gross profit margin). Plus, they can enhance your reputation for subject matter expertise, solidify customer loyalty and generate renewals across other platforms. An invaluable tool to repurpose editorial content, online seminars and webinars can generate significant revenue in the process.
But deliver a poor webinar or audio program with insufficient content or inferior production values and you could lose money, damage your brand and diminish your subscriber base.
Dekker Marketing maintains partnerships with highly sought-after speakers, content providers and professional trainers to create compelling webinars that resonate with your audience. And, we optimize the latest technology to produce and market top-quality webinars that enhance your business. From start to finish, we will manage every step to create engaging, seamless and profitable marketing and educational experiences.
Contact us to find out how we can create effective, profitable online seminars and webinars for your business.
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Ecommerce/Online Stores
Achieve real economic benefits for your company by extending your brand through an online store. By developing the right concept, strategy and plan, Dekker Marketing will create an ecommerce business model that. Read More
- Attracts New Customers: By planning and implementing a search-engine friendly architecture from the start, your ecommerce site gains relevant and targeted traffic
- Increases Sales: By streamlining the sales process and improving the shopping experience we increase the conversion rate and the average ticket price
- Increases Customer Loyalty and Retention: An enhanced, usable, and pleasing ecommerce experience generates greater user satisfaction and trust which translates into returning customers
- Provides Superior Customer Service and Communications: Help your customers to communicate, engage and ultimately identify themselves with your business through ecommerce tools, user communities, online support, and by providing them with comprehensive and timely product information
- Promotes Your Brand and Enhances Your Brand Image: We ensure you display a consistent corporate identity online with a professional style guide.
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New Product Development
Whether you are just starting out, or have been in business for awhile and wish to introduce a new product to the marketplace, Dekker Marketing can help you by providing the following new product development services. Read More
- IDEA GENERATION - Idea generation can be an ongoing process with contributions from inside and outside the organization or Dekker Marketing can design and conduct market research.
- SCREENING - The ideas generated are critically evaluated by to isolate the most attractive options. Acceptable ideas move on to the next step.
- CONCEPT DEVELOPMENT AND TESTING - With a few ideas in hand, Dekker Marketing will obtain initial feedback from customers, distributors and its own employees.
- BUSINESS ANALYSIS – Dekker Marketing will work to obtain useful forecasts of market size (e.g., overall demand), operational costs (e.g., production costs) and financial projections (e.g., sales and profits) and help the organization determine if the product will fit within the company’s overall mission and strategy.
- PRODUCT AND MARKETING MIX DEVELOPMENT – Dekker Marketing will support an initial design of the idea as needed in addition to a marketing plan.
- MARKET TESTING – Dekker Marketing will help company make the product available to a selective small segment of the target market with a full marketing effort. Estimates of a target market’s response are calculated to determine full launch phase.
- COMMERCIALIZATION - Introduce or roll-out the product in waves with parts of the market receiving the product on different schedules.
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Strategic Alliance Strategy & Sponsorship Fulfillment
We appreciate the value and potential benefits of a well-thought through strategic alliance or sponsorship strategy. The Dekker Marketing team maintains strong relationships within the corporate sponsorship industry and has the knowledge and expertise to build a comprehensive alliance or sponsorship strategy for your company. Read More
Consumer and Business Marketing - Email Marketing Campaigns
Email is the fast, simple and most cost-effective tool you can use to gather essential marketing data, create a strong brand experience, make the best first impression with new prospects, and build loyal, long-term relationships with existing ones. Read More
But in order to be effective, your email must be relevant and timely—and it must reach your targets. The best email in the world will never be read if its subject line or content sends it straight to the spam folder.
Dekker Marketing pinpoints the wants and needs of your intended audience through research and database segmentation, and then crafts emails that go straight to the inbox, get attention, and generate action. Our email campaigns acquire, retain and win back customers through:
- Surveys
- Special Offers
- Promotions & Contests
- Loyalty & Reward Programs
- Newsletters
- Customized Landing Pages and PURLs
Contact us to learn more about creating winning email campaigns for your business.
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